How do you engineer an organization that demonstrates repeatedly that high-quality outcomes can be fostered, not threatened, by high volume;
and how do you, in the developing-world context, link high quality with affordability—or more radically still, with “free”?
The answers to these questions weave together as inextricable threads in the fabric of Aravind. Each influences, and is affected by, the others. “Fundamentally, it’s not just numbers that we are chasing. There is a synergy between quality, cost, and the demand for services,” says Thulsi.