Commander’s Intent is a statement that defines the mission commander’s vision of a successful outcome: It must be clear, concise, and easily understood. It’s the mission’s big picture, the logline. The Commander’s Intent should be easy to identify. First, it answers the five Ws: who, what, when, where, and why? Second, it’s repeated at the beginning and end of the briefing. And third, it begins with the statement: “The single most important thing we must accomplish is…”
Brevity clarifies, and clarity inspires.
The Bezos Blueprint: Communication Secrets of the Worlds greatest salesman by Carmine Gallo
I AM AN incorrigible optimist. I’m aware of the threats that surround us, but I haven’t lost my faith, I haven’t lost my hope. And I haven’t lost my confidence that people working together harmoniously can bring about a change for the better in the world that our children will grow up in. It’s not for governments to improve our lives. It is for each individual to ask himself or herself, “Should I continue to make things which destroy life, or can I lend my expertise and my experience to benefit life, to help life?” We get discouraged because we don’t see life as it is. We feel we can’t make a difference because we don’t see things as they really are. When we see life as it is, when we see people as they are, all sorrow will fall away, all suffering will come to an end. This is the great message of all religions. When we see life as it is, all sorrow falls away.
In our present society, the competition is for victimhood. It’s almost hilarious how people want to rush onstage to tell you how they’re the victim. And they’re almost in competition to see who’s the most wronged. Who’s the most wronged gender or race or color? Who’s a victim of money, social position, politics? Everybody’s out there in the competition to see who has been the most wronged. It’s like a moral competition. Who’s the most wronged here? Is it the old people or the young people? The Republicans or the Democrats? Who’s getting the biggest part of the wrong? It’s almost comical when you see it. Everybody just loves to rush on television and say how they’ve been wronged. That’s narcissism—to milk everything for all you can get out of it. And then when you finally see it for what it’s worth, and you see it through the viewpoint of the self-feeding of narcissism, you only feel sorry that people got stuck in it. It’s one thing to, as a passing phase, milk a crisis for all it’s worth, but then there’s a time to get over it. What you want to do is help people get over it and move on in life.
When Valmiki completed his Ramayana, Narada wasn’t impressed. ‘It is good, but Hanuman’s is better,’ he said.
‘Hanuman has written the Ramayana too?!’ Valmiki didn’t like this at all and wondered whose Ramayana was better. So he set out to find Hanuman.
At Kadali-Vana, grove of plantains, he found Ramayana inscribed on seven broad leaves of a banana tree. He read it and found it to be perfect. The most exquisite choice of grammar and vocabulary, precise and melodious. He couldn’t help himself and started to cry.
‘Is it so bad?’ asked Hanuman ‘No, it is so good’, said Valmiki.
‘Then why are you crying?’ asked Hanuman. ‘Because after reading your Ramayana, no one will read mine,’ replied Valmiki.
Hearing this Hanuman simply tore up the seven banana leaves stating, ‘Now no one will ever read Hanuman’s Ramayana.’