“…All change involves risk, and many people commit only if they have confidence in those advocating the change. (Who ever the) advocates, … their credibility and perceived integrity are inseparable from the credibility of their change aspirations. If leaders are not perceived as walking the talk, this will limit people’s willingness to commit to any initiatives. Trust and shared responsibility built in difficult times carry over into the future. Strategies for walking the talk include: 1) develop aims and values that are credible; 2) build credibility by demonstration, not by articulation; 3) work with partners who help you see how your behaviour may communicate unintended messages; and 4) develop patience under pressure…”

Peter Senge – Author of  The Fifth Discipline : The Art and Practice of the Learning Organization