In fact, the transitions that punctuate many people’s careers after the age of forty or forty-five are the unmarked ruins of this natural time of transition. Whether such transitions take the form of a time when everything “goes dead,” a time when things keep going wrong, a time when long-successful strategies suddenly stop working, or a time when the gray fog of depression covers whatever was once bright and interesting, this natural (if often delayed) time of transition starts with an ending, a sense of loss.
“Draw a line in the sand – As you get going, keep in mind why you’re doing what you’re doing. Great businesses have a point of view, not just a product or service. You have to believe in something. You need to have a backbone. You need to know what you’re willing to fight for. And then you need to show the world. A strong stand is how you attract super fans. They point to you and defend you. And they spread the word further, wider, and more passionately than any advertising could. Strong opinions aren’t free. You’ll turn some people off. They’ll accuse you of being arrogant and aloof. That’s life. For everyone who loves you, there will be others who hate you. If no one’s upset by what you’re saying, you’re probably not pushing hard enough. (And you’re probably boring, too.) ……..
………That’s our line in the sand. When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.
― Jason Fried, ReWork
“The trouble with people is that they’re busy fixing things they
don’t even understand. We’re always fixing things, aren’t we? It
never strikes us that things don’t need to be fixed. They really
don’t. This is a great illumination. They need to be understood.
If you understood them, they’d change.”