“…A key psychology for leading from good to great is the Stockdale Paradox. Retain absolute faith that you can and will prevail in the end regardless of the difficulties, and at the same time confront the most brutal facts of your current reality, whatever they might be… Create a culture wherein people have a tremendous opportunity to be heard and, ultimately, for the truth to be heard. Creating a climate where truth is heard involves four basic practices: 1 Lead with questions, not answers. 2 Engage in dialogue, not coercion. 3. Conduct autopsies without blame. and 4. Build red flag mechanisms that turn information intoinformation that cannot be ignored. Leadership does not begin just with vision. It begins with getting people to confront the brutal facts and to act on the implications…Spending time and energy trying to ‘motivate’ people is a waste of effort. The real question is not ‘How do we motivate our people?” If you have the right people, they will be self motivated. The key is not to de-motivate them. One of the primary ways to de-motivate people is to ignore the brutal facts of reality..”

Jim Collins in Good to Great