
Book of the Month – February 2022 – The Psychology of Money



Over the long run, however, the real reason you fail to stick with habits is that your self-image gets in the way. This is why you can’t get too attached to one version of your identity. Progress requires unlearning. Becoming the best version of yourself requires you to continuously edit your beliefs, and to upgrade and expand your identity.
–James Clear from Atomic Habits


![The Platform Delusion: Who Wins and Who Loses in the Age of Tech Titans by [Jonathan A. Knee]](https://m.media-amazon.com/images/I/41QFzYc7l6S.jpg)
An investment banker and professor explains what really drives success in the tech economy
Many think that they understand the secrets to the success of the biggest tech companies: Facebook, Amazon, Apple, Netflix, and Google. It’s the platform economy, or network effects, or some other magical power that makes their ultimate world domination inevitable. Investment banker and professor Jonathan Knee argues that the truth is much more complicated–but entrepreneurs and investors can understand what makes the giants work, and learn the keys to lasting success in the digital economy.
Knee explains what really makes the biggest tech companies work: a surprisingly disparate portfolio of structural advantages buttressed by shrewd acquisitions, strong management, lax regulation, and often, encouraging the myth that they are invincible to discourage competitors. By offering fresh insights into the true sources of strength and very real vulnerabilities of these companies, The Platform Delusion shows how investors, existing businesses, and startups might value them, compete with them, and imitate them.
The Platform Delusion demystifies the success of the biggest digital companies in sectors from retail to media to software to hardware, offering readers what those companies don’t want everyone else to know. Knee’s insights are invaluable for entrepreneurs and investors in digital businesses seeking to understand what drives resilience and profitability for the long term.

David Hawkins from Letting Go

Try it. Live for one day, one hour, as though you were going to die, actually going to die the next hour.
If you knew you were about to die, what would you do? You would gather your family together, put your money and property in order, and draw up a will. Then, as death approached, you would have to understand all that you had been. If you were merely frightened because you were dying, you would be dying for nothing. But you would not be frightened if you said, ‘I have lived a dull, ambitious, envious, stupid life, and now I am going to wipe all that totally from my memory. I am going to forget the past and live in this hour completely.
If you can live one hour as completely as that, you can live completely for the rest of your life.
But to die is hard work – not to die through disease and old age, that is not hard work at all. That is inevitable, it is what we are all going to do, and you cushion yourself against it in innumerable ways. But if you die so that you are living fully in this hour, you will find there is an enormous vitality, a tremendous attention to everything because this is the only hour you are living.
You look at this spring of life because you will never see it again; you see the smile, the tears, you feel the earth, you feel the quality of a tree, you feel the love that has no continuity and no object. Then you will find that in this total attention the ‘me’ is not, and that the mind, being empty, can renew itself. Then the mind is fresh, innocent, and such a mind lives eternally beyond time.
– J Krishnamurti
(Contributed by Mr Balasunder)

Do you think a leaf that falls to the ground is afraid of death? Do you think a bird lives in fear of dying? It meets death when death comes; but it is not concerned about death, it is much too occupied with living, with catching insects, building a nest, singing a song, flying for the very joy of flying. Have you ever watched birds soaring high up in the air without a beat of their wings, being carried along by the wind? How endlessly they seem to enjoy themselves! They are not concerned about death. If death comes, it is all right, they are finished. There is no concern about what is going to happen; they are living from moment to moment, are they not? It is we human beings who are always concerned about death – because we are not living. That is the trouble: we are dying, we are not living.

J Krishnamuthi – Think on These Things Chapter 17