Late Monday, Apple announcedthat it has tapped Burberry CEO Angela Ahrendts to lead its retail efforts in a newly created position reporting to CEO Tim Cook, starting next spring.
Apple has a reputation for going with intuition. Steve Jobs famously hated focus groups, and instead followed an internal compass. It would appear Apple’s new hire has the same sensibilities. In a TEDx Hollywood presentation she gave in March of this year, Ahrendts delved into the power of “human energy.”
Ahrendts, who was raised by a “spiritual mother and philosopher father,” says she believes in the motivational power of energy: “Think of energy almost like emotional electricity. It has a powerful way of uniting ordinary people, their connected spirit, to do extraordinary things,” she said.
Watch all rest of Ahrendts’ talk below:
ONE TUSK 