Angela Ahrendts, Apple’s next retail chief, talks energy and intuition

Late Monday, Apple announcedthat it has tapped Burberry CEO Angela Ahrendts to lead its retail efforts in a newly created position reporting to CEO Tim Cook, starting next spring.

Apple has a reputation for going with intuition. Steve Jobs famously hated focus groups, and instead followed an internal compass. It would appear Apple’s new hire has the same sensibilities. In a TEDx Hollywood presentation she gave in March of this year, Ahrendts delved into the power of “human energy.”

Ahrendts, who was raised by a “spiritual mother and philosopher father,” says she believes in the motivational power of energy: “Think of energy almost like emotional electricity. It has a powerful way of uniting ordinary people, their connected spirit, to do extraordinary things,” she said.

Watch all rest of Ahrendts’ talk below:

http://news.cnet.com/8301-13579_3-57607564-37/angela-ahrendts-apples-next-retail-chief-talks-energy-and-intuition/

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