How Change Does Happen

ONE TUSK

Now picture a huge, heavy flywheel. It’s a massive, metal disk mounted horizontally on an axle. It’s about 100 feet in diameter, 10 feet thick, and it weighs about 25 tons. That flywheel is your company. Your job is to get that flywheel to move as fast as possible, because momentum — mass times velocity — is what will generate superior economic results over time.

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How Change Doesn’t Happen

ONE TUSK

Picture an egg. Day after day, it sits there. No one pays attention to it. No one notices it. Certainly no one takes a picture of it or puts it on the cover of a celebrity-focused business magazine. Then one day, the shell cracks and out jumps a chicken.

All of a sudden, the major magazines and newspapers jump on the story: “Stunning Turnaround at Egg!” and “The Chick Who Led the Breakthrough at Egg!” From the outside, the story always reads like an overnight sensation — as if the egg had suddenly and radically altered itself into a chicken.

Now picture the egg from the chicken’s point of view.

While the outside world was ignoring this seemingly dormant egg, the chicken within was evolving, growing, developing — changing. From the chicken’s point of view, the moment of breakthrough, of cracking the egg, was simply one more step in a…

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