Perceptual Acuity : the ability to see, hear, or understand something easily

Retailers lacking perceptual acuity might, for example, have underestimated the significance of Apple’s bringing in Angela Ahrendts as senior vice president of retail and online stores in early 2014. What sort of nuttiness, one might ask, was it to hire the highly successful CEO of Burberry, one of the world’s best brands, to run a mere division—one that is not even Apple’s largest revenue generator? The perceptively acute person would immediately ask questions: Why would such a creative and accomplished executive give up a role as CEO to take on a lesser job? Is she perhaps a catalyst who will totally reconceptualize what the stores do? What might her intentions be? One hypothesis would be that she may convert them into a mecca for fashion and luxury, not just for hardware and software. People in the fashion business, Ahrendts’s former industry, should sharpen their antennae to observe her moves and detect what might lie ahead. They should be particularly vigilant about the kind of people she is hiring—designers, retailers, technologists?—since those decisions will signal a future trajectory. They should also be aware that she is highly proficient in the new math of commerce—fully conversant with algorithms, she took the initiative to work with global software giant SAP to design software that creates a virtual dressing room, allowing a customer to view herself in a garment on her mobile device. They should add to their mental databases the fact that Apple invited fashion journalists to its September 2014 unveiling of the Apple Watch

– The Attacker’s Advantage: Turning Uncertainty into Breakthrough Opportunities by Ram Charan

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