A butterfly is a transformation, not a better caterpillar.




Change fixes the past. Transformation creates the future.

The chances of getting what we want increase as we become clearer about what we want. Do you want a better version of now or something new? Both paths are difficult and produce rewards. Choose wisely.

CHANGE requires becoming familiar with the current situation, and working to make things better, faster, cheaper, or some other “er” word. The past is the fundamental reference point and actions are intended to alter what already happened. The success of a CHANGE initiative is judged by efficiencies and economies that are realized at the end of our effort, compared with when you started. When you choose CHANGE, your future is really a reconditioned or improved version of the past.

TRANSFORMATION is an assertion that our actions today create our future tomorrow. The future can be described and realized when you free yourself from constraints of the past. In transformation, you design your future and invent ways to bring it about. Transformation doesn’t describe the future by referencing the past (better, faster, or cheaper); it births a future that is entirely new. Like CHANGE, TRANSFORMATION also begins with firmly grasping the current state of affairs — the As Is of the CORE PRIME. Without an intimate understanding of our As Is, we’re delusional about the future from the outset. When you choose the path of TRANSFORMATION, it becomes easier to leave the past behind after thoroughly considering the As Is. You permit yourselves to envision the future freely; you make specific promises, with full INTEGRITY, about how things shall be. You take action to ensure that we live into your declarations about the future.

A butterfly is a transformation, not a better caterpillar.

– Chris McGoff  from ‘The Primes’

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