- Establish a Sense of Urgency
- Examine market and competitive realities
- Identify and discuss crises, potential crises, or major opportunities
- Form a Powerful Guiding Coalition
- Assemble a group with enough power to lead the change effort
- Encourage the group to work as a team
- Create a Vision
- Create a vision to help direct the change effort
- Develop strategies for achieving that vision
- Communicate the Vision
- Use every vehicle possible to communicate the new vision and strategies
- Teach new behaviors by the example of the guiding coalition
- Empower Others to Act on the Vision
- Get rid of obstacles to change
- Change systems or structures that seriously undermine the vision
- Encourage risk-taking and nontraditional ideas, activities, and actions
- Plan for and Create Short-Term Wins
- Plan for visible performance improvements
- Create those improvements
- Recognize and reward employees involved in the improvements
- Consolidate Improvements and Produce Still More Change
- Use increased credibility to change systems, structures, and policies that don’t fit the vision
- Hire, promote, and develop employees who can implement the vision
- Reinvigorate the process with new projects, themes, and change agents
- Institutionalize New Approaches
- Articulate the connections between the new behaviors and organizational success
- Develop the means to ensure leadership development and succession.
