“The first decision I have to make as a photographer is, ‘What lens do I have on my camera?’ In other words, what perspective will I view the problem from to find a creative solution? I know if I don’t have the right perspective going in, I don’t have a chance of finding the extraordinary view.

I use this metaphor regularly in the rest of my life as well. I am always asking myself in my business or in my relationship with my community or my family. ‘Do I have the right perspective? Do I have the right point of view?’

Sometimes I find I need my telephoto lens to go in and pick just those few elements out of the cacophony of life which will afford me an extraordinary perspective. At other times, I need a wide angle lens. I need to see the big picture, the strategic view that gives greater context to the problem. How often… do we need to step back and see the forest as well as the trees?”

– Dewitt Jones