” ‘Begin with the end in mind’ is based on the principle that all things are created twice. There’s the mental or first creation, and a physical or second creation. To begin with the end in mind means to start with a clear understanding of your destination. It means to know where you are going so that you better understand where you are now and so that the steps you take are always in the right direction. It is incredibly easy to get caught in the activity trap….. It is possible to be busy – very busy – without being effective… How different our lives are when we really know what is deeply important to us, and, keeping that picture in mind, we manage ourselves each day to be and to do what really matters most…”

– Stephen R.Covey in   ‘The 7 Habits of Highly Effective People : Powerful Lessons in Personal Change‘