Marketing is not a Department

Do you have a marketing depatment?  If not, good.  If you do, don’t think these are the only people responsible for marketing. Accounting is a department.  Marketing isn’t.  Marketing is something everyone in your company is doing 24/7/365.

Just as you cannot not communicate, you cannot not market,

  • Every time you answer the phone, it’s marketing
  • Every time you send an email, it’s marketing
  • Every time someone uses your product, it’s marketing
  • Every word you write on your web site is marketing
  • If you build software, every error message is marketing
  • If you’re in the restaurant business, the after dinner mint is marketing
  • If you’re in the retail business, the checkout counter is marketing
  • If you’re in the service business, your invoice is marketing

Recognise that all of these things are more important than choosing which piece of swag to throw into a conference goodie bag. Marketing isn’t just a few individual events. It’s the sum total of everything you do.

– Jason Fried and David Heinemeier Hansson from ‘Rework – Change the way you work forever’

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