Book of the Month – May 2025: Unreasonable Hospitality. By Will Guidara

Will Guidara’s Unreasonable Hospitality is nothing short of extraordinary. Our internal company book club recently read it, and it has already sparked dozens of changes in how we approach our work. This book is a masterclass on hospitality, and its lessons go far beyond the restaurant industry. Whether you’re running a business, managing a team, or simply looking for ways to create more meaningful connections, Guidara’s insights are truly game-changing.

Guidara’s storytelling is as captivating as it is inspiring, with unforgettable examples of what happens when you go above and beyond for others. From turning a canceled vacation into a beach-themed dining experience to making snowfall magical for a family, the stories in this book demonstrate how far a little creativity and intentionality can go in transforming ordinary moments into extraordinary ones. What’s even more impactful is how these lessons apply internally—Guidara’s emphasis on recognizing and uplifting team members is a blueprint for building a positive, high-performing culture.

You have to be unapologetic in the way that you exist here….

Life is meant to be lived. You have to chase the things that ignite you. You have to do the things that bring you joy.

You have to surround yourself with the people who bring you back home to yourself, with the people who respect you and embrace you in ways that make you feel like you are worthy and accepted and loved.

You have to do the work to heal yourself, even when it hurts — especially when it hurts, so that you do not continue to approach your life within the boundary of what is heavy within you.

You have to put yourself out there, and you cannot worry about what other people think, you cannot rob yourself of experience or happiness or inspiration because you are scared of how you will be perceived.

You have to be unapologetic in the way that you exist here. You have to believe that your ideas, and your hope, and your being, deserve to take up space.

You have to believe that you have purpose.

Bianca Sparacino From A Gentle Reminder