Book of the Month – June 2024: Fall in Love with the Problem, not the Solution by Uri Levine

Unicorns—companies that reach a valuation of more than $1 billion—are rare. Uri Levine has built two.

And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it.

As the cofounder of Waze—the world’s leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies.

Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on:

  • Firing and hiring
  • Disrupting “broken” markets
  • Raising funding
  • Understanding your users
  • Reaching product market fit
  • Making scale-up decisions
  • Going global
  • Deciding when to sell

Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world’s most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers’ biggest problems and disrupting the inefficient markets that currently serve them.

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How to Read a Book by Mortimer J. Adler

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Imagine a world where reading isn’t just passing words on a page, but a thrilling puzzle to be cracked, a conversation to be engaged in, and a treasure trove of knowledge to be unearthed.

This is the world promised by Mortimer J. Adler’s seminal work, “How to Read a Book”.

Here are 10 guiding principles of reading from “How to Read a Book” by Mortimer J. Adler:

Principle One: Active Reading

Imagine reading like a detective, not a spectator. Don’t simply let the words flow past you. Actively engage the text:

What is the author’s main point?

What evidence do they use to support their claims?

Are there any logical fallacies or inconsistencies?

Can I connect this to other things I know?

Take notes on key points, arguments, and questions. Highlight significant passages for later reference.

Principle Two: Purposeful Reading

What drives you to pick up a book? Identify your reason:

Enjoyment: Get lost in a story, laugh, or escape reality.

Information: Learn new facts, gain knowledge on a specific topic.

Understanding: Develop a deeper comprehension of complex ideas or philosophies.

Knowing your purpose guides your reading pace, level of analysis, and whether you annotate or simply absorb the story.

Principle Three: Diversity in Reading

Don’t get stuck in a reading rut! Explore different genres, authors, and topics. Reading a variety of books:

-Expands your knowledge base.

-Challenges your existing perspectives.

-Develops different reading skills for different types of texts.

-Think of it like exercising different muscles to become a well-rounded reader.

Principle Four: Syntopic Reading

Don’t read books in isolation. Look for other books on the same subject and compare and contrast them. This allows you to:

-See different perspectives and interpretations of the topic.

-Identify common themes and arguments across different sources.

-Form a more nuanced and informed understanding of the subject.

-It’s like having a conversation with several experts on the same topic.

Principle Five: Annotation as Memory Enhancement

Treat your books like active learning tools. Underline key passages, write notes in the margins, and even create diagrams to visualize complex ideas. This:

-Reinforces your understanding during and after reading.

-Provides a quick reference point for revisiting key points.

-Creates a personalized study guide for future review.

-Turn your books into active learning resources.

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Someone is Looking for Something…

Image result for reading“Every time I read a great book I felt I was reading a kind of map, a treasure map, and the treasure I was being directed to was in actual fact myself. But each map was incomplete, and I would only locate the treasure if I read all the books, and so the process of finding my best self was an endless quest.

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