catalysts of change
Seek first to understand and then be understood
Book of the Month – September 2022 : The Instant Millionaire by Mark Fisher

Be Proactive means more than taking initiative….
Book of the Month – August 2022 : The Catalyst: How to Change Anyone’s Mind by Jonah Berger
“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.”—Jim Collins, author Good to Great, coauthor Built to Last
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”

This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”
The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.
This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
( Recommended by Ashok M)
Self Enquiry and Happiness
( contributed by Mr Goutham)
Are thoughts created outside of the mind or are they personal?
( Contributed by Mr Goutham)
Book of the Month – August 2022 : Wisdom at Work by Chip Conley
![Wisdom at Work: The Making of a Modern Elder by [Chip Conley]](https://m.media-amazon.com/images/I/416B9QYc-lL.jpg)
At age 52, after selling the company he founded and ran as CEO for 24 years, rebel boutique hotelier Chip Conley was looking at an open horizon in midlife. Then he received a call from the young founders of Airbnb, asking him to help grow their disruptive start-up into a global hospitality giant. He had the industry experience, but Conley was lacking in the digital fluency of his 20-something colleagues. He didn’t write code, or have an Uber or Lyft app on his phone, was twice the age of the average Airbnb employee, and would be reporting to a CEO young enough to be his son. Conley quickly discovered that while he’d been hired as a teacher and mentor, he was also in many ways a student and intern. What emerged is the secret to thriving as a mid-life worker: learning to marry wisdom and experience with curiosity, a beginner’s mind, and a willingness to evolve, all hallmarks of the “Modern Elder.”
In a world that venerates the new, bright, and shiny, many of us are left feeling invisible, undervalued, and threatened by the “digital natives” nipping at our heels. But Conley argues that experience is on the brink of a comeback. Because at a time when power is shifting younger, companies are finally waking up to the value of the humility, emotional intelligence, and wisdom that come with age. And while digital skills might have only the shelf life of the latest fad or gadget, the human skills that mid-career workers possess–like good judgment, specialized knowledge, and the ability to collaborate and coach – never expire.
Part manifesto and part playbook, Wisdom@Work ignites an urgent conversation about ageism in the workplace, calling on us to treat age as we would other type of diversity. In the process, Conley liberates the term “elder” from the stigma of “elderly,” and inspires us to embrace wisdom as a path to growing whole, not old. Whether you’ve been forced to make a mid-career change, are choosing to work past retirement age, or are struggling to keep up with the millennials rising up the ranks, Wisdom@Work will help you write your next chapter.
Relationships vs Relating
Well, what are you getting out of this constant resentment?

In our present society, the competition is for victimhood. It’s almost hilarious how people want to rush onstage to tell you how they’re the victim. And they’re almost in competition to see who’s the most wronged. Who’s the most wronged gender or race or color? Who’s a victim of money, social position, politics? Everybody’s out there in the competition to see who has been the most wronged. It’s like a moral competition. Who’s the most wronged here? Is it the old people or the young people? The Republicans or the Democrats? Who’s getting the biggest part of the wrong? It’s almost comical when you see it. Everybody just loves to rush on television and say how they’ve been wronged. That’s narcissism—to milk everything for all you can get out of it. And then when you finally see it for what it’s worth, and you see it through the viewpoint of the self-feeding of narcissism, you only feel sorry that people got stuck in it. It’s one thing to, as a passing phase, milk a crisis for all it’s worth, but then there’s a time to get over it. What you want to do is help people get over it and move on in life.
David Hawkins