“To me, the point of a coffee store, was not just to teach customers about fine coffee but to show them how to enjoy it. Continue reading
Author: onetusk
Change in consciousness from head to heart is qualitative rather than quantitative
We tend to think in linear terms. Linear thought implies that more of something is the means to improve it. The case of the lowly caterpillar illustrates the point. Continue reading
Trust – Osho
“A man just got married and was returning home with his wife. They were crossing a lake in a boat when suddenly a great storm arose. The man was a warrior, but the woman became very much afraid because it seemed almost hopeless Continue reading
Peace is not an ideal – J Krishnamurthi
What causes war – religious, political or economic? Obviously belief, either in nationalism, in an ideology, or in a particular dogma. If we had no belief but goodwill, love and consideration between us, then there would be no wars. Continue reading
Winning Today AND Upgrading the Organisation
The mistake that many people make is in thinking that winning the game today and building a team for tomorrow are two separate activities. Continue reading
The Surprising Truth about what motivates us
Willingness to be called an asshole
Creative destruction and rebuilding of an established institution require the willingness to be called an asshole. Continue reading
A Project
This much I know: Morgan Freeman
This much I know: Morgan Freeman
The actor, 73, on wearing an earring, being a good sailor, and dreaming big
Simon David
The Observer, Sunday 17 October 201
Morgan Freeman – actor, director and narrator. Photograph: Colorstorm Media/Eyevine Continue reading
10 lessons for marketers from Barack Obama
A bit dated but worth a read….
10 lessons for marketers from Barack Obama
The battle for the American Presidency has been a fascinating and historic one. But a few weeks ago, the brand new President-elect of the US, Barack Hussein Obama won hands down in another equally improbable contest. He was voted Advertising Age Marketer of the Year, beating global icons such as Apple and Nike. Obama has been in the news for his extraordinary online fundraising and $188 million TV ad blitz. But what won him acclaim from American chief marketing officers and chief executive officers was his path breaking digital strategy and campaign. Continue reading
ONE TUSK 