THE FIVE BUCKETS

1. What you know (your knowledge)

2. What you can do (your skills)

3. Who you know (your network)

4. What you have (your resources)

5. What the world thinks of you (your reputation)

These five buckets are interconnected – filling one helps to fill another – and they are generally filled in order from left to right. We usually start our professional life acquiring knowledge (school, university, etc.), and when this knowledge is applied, we call it a skill. When you have knowledge and skills you become professionally valuable to others and your network grows. Consequently, when you have knowledge, skills and a network, your access to resources expands, and once you have knowledge, skills, a valuable network and resources, you will undoubtedly earn a reputation.

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