Creating 10X or 100X results in your life and business may initially sound ridiculous, but it is fundamental to applying Who Not How. You need bigger goals. You need a bigger vision. 

The only way to make your present better is by making your future bigger. Going 10X bigger in your vision, whether that be income or revenue or some other metric, forces you to get Whos involved, because the task at hand literally becomes impossible to do on your own. 

Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork – Dan Sullivan and Benjamin Hardy