Commander’s Intent is a statement that defines the mission commander’s vision of a successful outcome: It must be clear, concise, and easily understood. It’s the mission’s big picture, the logline. The Commander’s Intent should be easy to identify. First, it answers the five Ws: who, what, when, where, and why? Second, it’s repeated at the beginning and end of the briefing. And third, it begins with the statement: “The single most important thing we must accomplish is…”
Brevity clarifies, and clarity inspires.
The Bezos Blueprint: Communication Secrets of the Worlds greatest salesman by Carmine Gallo