Clarity propels an organization. Not occasional clarity but pervasive, twenty-four-hour, in-your-face, take-no-prisoners clarity. Most people never perceive that this is lacking in their organization, but 90 percent of the time it is. Just open a few random emails on your company account, activate your brutal-vision, and read. The muddying messages are rampant. If people were brutally honest in their emails, the time we spend sorting through our in-boxes would surely decrease by half.