Former Apple ad man Ken Segall talks Steve Jobs, simplicity in Time interview

In an interview with Time on Tuesday, Ken Segall, a former creative director of Apple ad agency TBWA/Chiat/Day who worked with the late Steve Jobs at Apple and NeXT, discussed a wide range of topics including his time collaborating on the Cupertino tech giant’s ad campaigns….

….Segall is in a unique position to offer insight into the inner workings of Apple’s advertising process after being involved in the company’s ad campaigns for 12 years. Among his team’s accomplishments are the naming of the “iMac” and the “Think Different” campaign, the latter kickstarting Apple’s initial rise following the return of cofounder Steve Jobs. Segall has done subsequent work for large tech companies Dell and IBM.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s