A. Disaggregate the organization. Big things aren’t nimble. That’s why there aren’t any 200-pound gymnasts or jumbo-sized fighter jets. It’s also why Gore & Associates, the manufacturer of Gore-Tex and 1,000 other high-tech products, limits its operating units to no more than 200 individuals. In a company comprised of a few, large organizational units, there tends to be a lack of intellectual diversity—since people within the same unit tend to think alike. Continue reading
I think there are good reasons for suggesting that the modern age has ended. Today, many things indicate that we are going thorough a transitional period, when it seems that something is on the way out and something else is painfully being born. It is as if something were crumbling, decaying, and exhausting itself, while something else, still indistinct, were arising from the rubble. Continue reading
There are no exact guidelines. There are probably no guidelines at all. The only thing I can recommend at this stage is a sense of humor, an ability to see things in their ridiculous and absurd dimensions, to laugh at others and at ourselves, a sense of irony regarding everything that calls out for parody in this world. Continue reading
A. Build a portfolio of new strategic options. Without a lot of exciting new options, managers will inevitably opt for more of the same. That’s why renewal depends on a company’s ability to generate and test hundreds of new strategic options. There’s a power law here: Out of 1,000 crazy ideas, only 100 will merit serious consideration. Of those, only 10 will be worth a serious investment, and out of that modest bundle, only 1 or 2 will have the power to transform a business or spawn a new one. Google gets this. Within its core search business, the company tests more than 5,000 software changes a year, and implements around 500—this according to BusinessWeek. The fact that Google has thus far managed to maintain its overwhelming lead in online search is in large part the result of this blistering pace of innovation. In the end, the pace at which Google, or any other company, is able to adapt and evolve is a function of the number of new strategic options that it is able to generate and test. Continue reading
When we least expect it, life sets us a challenge to test our courage and willingness to change; at such a moment, there is no point in pretending that nothing has happened or in saying that we are not ready. Continue reading
ONE TUSK 