Among all the things we don’t control, we do have some control over our stories. We do have a conscious say in selecting the narrative we will use to make sense of the world. Individual responsibility is contained in the act of selecting and constantly revising the mater narrative we tell about ourselves. The stories we select help us, in turn, to interpret the world. They guide us to pay attention to certain things and ignore other things. They lead us to see certain things as sacred and other things as disgusting. They are the frameworks that shape our desires and goals. So while story selection may be seem vague and intellectual, it’s actually very powerful. The most important power we have is the power to help select the lens through which we see reality.

– Stephen  Covey from ‘ The Third Alternative’