The Apple Marketing Philosophy by Mike Markkula

By 1977, as Jobs and Wozniak were frenzied, taking orders for the Apple I and looking for venture capital as they developed the Apple II, the men brought on investor Mike Markkula into the business. In addition to injecting $250,000 into the company and becoming a third partner, Markkula penned “The Apple Marketing Philosophy,” a three-point call to action that has served the company well. It can also be an example for other startup businesses. Continue reading

Meetings are toxic


The worst interruptions of all are meetings. Here’s why: They’re usually about words and abstract concepts, not real things. They usually convey an abysmally small amount of information per minute. They drift off-subject easier than a Chicago cab in a snowstorm. They require thorough preparation that most people don’t have time for. They frequently have agendas so vague that nobody is really sure of the goal. They often include at least one moron who inevitably gets his turn to waste everyone’s time with nonsense. Meetings procreate. One meeting leads to another meeting leads to another … Continue reading

Foundations of one’s spiritual life

Honesty, sincerity, simplicity, humility, pure generosity, absence of vanity, readiness to serve others Continue reading

Signs and Symptoms of inner peace

Watch for signs of peace, the hearts of a great many have already been exposed to it and it seems likely that we could find out society experiencing it in epidemic proportions, which then of course, could pose a serious threat to what has up to now seemed a fairly stable condition of conflict in the world Continue reading

Having the inner will to do whatever it takes to create a great outcome, no matter how difficult.

Discipline in essence, is consistency  of action – consistency with values, consistency with long term goals, consistency with performance standards, consistency of method, consistency over time. Continue reading