What is Awareness?


You are walking. You are aware of many things – of the shops, of people passing by you, only unaware of one thing – and that is yourself. You are walking on the street, you are aware of many things, and you are only not aware of yourself? This is the awareness of the self, George Gurdjieff has called self-remembering. Gurdjieff says, “Constantly wherever you are, remember yourself.” Continue reading

Steve Jobs – 1955-2011

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.”

– Steve Jobs

Social Media

The world of communication is evolving at a fast pace. In the past we needed premium advertising to create consumer impressions. Today consumers are much more empowered. You need to communicate with them. We have more than 33 million fans on Coca-Cola facebook page – the largest facebook page of any single brand – and it wasn’t even created by us. You still need advertising, but that’s just part of a dialogue……… Continue reading