10 lessons for marketers from Barack Obama

A bit dated but worth a read….

10 lessons for marketers from Barack Obama

The battle for the American Presidency has been a fascinating and historic one. But a few weeks ago, the brand new President-elect of the US, Barack Hussein Obama won hands down in another equally improbable contest. He was voted Advertising Age Marketer of the Year, beating global icons such as Apple and Nike. Obama has been in the news for his extraordinary online fundraising and $188 million TV ad blitz. But what won him acclaim from American chief marketing officers and chief executive officers was his path breaking digital strategy and campaign. Continue reading